What’s the most important asset a business has?
Some will argue customers others staff. Ask yourself what attracts and retains customers to your operation.
Can a business deliver a superior customer service experience if the owner and or managers fail to recruit staff that their customers feel able to appreciate.
Make a mistake in staffing and the consequences can be devastating in terms of customer defection and loss of sales and profits.
Hospitality operations require staff for:
- Beverage service
- Financial & physical resource management
- Food production
- Food service
- People management
- Sales promotion
- Supervisory management
Interpersonal skills are paramount. The ability to put people at easy, communicate effectively determines how the opportunity can be maximised. Accomplishing this requires a systematic and analytical approach.
Customer facing staff must present likable traits, a positive can do customer-orientated approach. A focus upon technological efficiencies sacrifices customer staff interaction.
Reduced communication may reduce up-selling opportunities or early chances of identify possible dissatisfaction. For example rectify short comings before they escalate and become emotionally charged and challenging to resolve.
Early problem resolution reduces cost and may lead to further business.