Business Intelligence

Google records EVERTHING you look for

Good or bad you may be surprised to learn Google makes some of this data available to you and I!

So with total abandonment, let’s explore all this lovely data.

So let’s begin at the beginning?

We start by using a website called Google Trends.

To be able to make use of this service you really need a Google account.

If you don’t have one, you can sign up for free account, by clicking here…

Your browser choice is entirely your own but why not use Chrome for this exercise.

Using your preferred browser, in the address bar type The site will enable you and I, to learn what other people are looking for on Google and how frequently they do so.

Recently England hosted the Rugby World Cup and this was reported as being a success for all. So let’s investigate the supposition.

Begin by typing the term “2015 Rugby World Cup” then press the enter key or click the search button.

Reviewing the regional interest section, I was surprised to learn Fiji leads global interest in rugby, ahead of New Zealand. I was shocked and surprised to learn England wasn’t even listed.

Use Google Trends to learn what people are looking for.


Let’s enter another search term, this time “Winter” and below the “Worldwide” search field select the UK.

It’s not surprising the search term “Winter” begins to increase from August onwards and declines in April.

If you choose a southern hemisphere country, the results are reversed. Scroll down to see related searches.

You can run searches to find out which sports are popular in which countries.

Just add a comma between each sport for example “soccer, cricket, rugby, snooker”. Question the returns, do you think there is a pattern, does the country have an imperial past and has that influenced their sporting interests.

Men are from Mars and woman are from Venus?

Obviously the answer is NO.​

But are there any differences in the way people choose presents for their partners?

To make it interesting conduct a worldwide search by typing in “gift for men, gift for woman” and then “gift for boyfriend, gift for girlfriend” then “gift for husband, gift for wife”.

Look at country differences and investigate what occurs when the term changes gift for men and gift for woman then search for gift boyfriend and gift girlfriend.

Change the time period to compare changes.

  • Try the last twelve months.
  • Last ninety days the last hour.

Assuming you wish to manipulate the data further using Excel or spreadsheet application download the CSV file. To do this Google requires you to have an account. Once logged in you will be able to download the CSV file.

There are other resources for example Wikipedia. Visit and in article name box type “Christmas”, “Bank of England” try changing the time period. ​

If you are interested in investigating the surges in Wikipedia Bank of England article, try searching for corresponding time period by visiting online newspapers, broadcasters’ website for example BBC business section reports.

Well done, if you’ve read this far. My very hearty congratulations.

Why not spend a few minutes investigating what else is out there for FREE.